Ever fancied sitting in the front rows at the shows a-la Anna Wintour - well Vivienn brings the next best thing to us mere mortals through a unique 'showcase' format. Designers whose collections are presented through Vivienn get the opportunity to showcase their collection to the public as it was intended to be seen. In this way the complete collection of Australian fashion is presented. This allows the story behind the design to be revealed to the buyer, rather than simply being presented a series of items on a rack in a store.
A certain number of items are held in stock at the store, but primarily customers view the collections and select items they like during a pre-order phase. For those fiscally challenged customers who can't live without high-end fashion, a 30% deposit is paid to secure their order, instead of the lump sum at once, with 2 further instalments and the final balance paid upon delivery. This lay-by system means you can not only purchase your Australian fashion online, you can own an item without paying the whole price at once.
What I like best about Vivienn is that it has a strong online presence and a commitment to making Australian fashion globally accessible (which is after all what I'm trying to focus on here). With spring fast approaching, here are some fabulous floral fashion items available from Vivienn now - these are guaranteed to have you hanging out for summer and the warm weather!
Fleur Wood - Summer 2008 Galle Maxi Dress
Fleur Wood - Summer 2008 Poppy Dress
Ghost & Lola - Cosmos Jewellery
Ghost & Lola - Grace Jewellery
Josh Goot - Mini Tee Dress
Josh Goot - Wing Layered Dress
You can find out more about Vivienn and view the full range of current Australian fashion online at www.vivienn.com/
** Thanks to Hedy at Vivienn for the photographs and support!
